Black Coffee Grammy Award win has received a harsh reception from some South Africans who felt short changed. Dj Black Coffee has made history by winning his first-ever Grammy Award. The star won the Best Dance/Electronic Album award for his seventh studio album, Subconsciously. It is the first time a South African artist has won a Grammy in this category. In his speech, however, South Africans felt lukewarm about it.
In his speech, the artist born Nkosinathi Innocent Maphumulo thanked his album collaborators including Pharrell and David Guetta, who Black Coffee says “believed in working with a smaller artist like myself and trusting me and trusting my ear.” Other artists who appear on Subconsciously include Sabrina Claudio, Usher and Diplo.
Lemme be honest
I don’t listen to Black Coffee’s Music… His music went to Havard 😎
I like how he hustles that all 👑
— Xavier ✞ (@RealXavier011) April 3, 2022
He added : “While I was working on this album, it was so important for me to make it accessible to as many people as possible. The album challenges many sounds and styles, all while staying true to my roots. I wanted to make an album that could be listened to not only in the car or in the club, but while you’re cleaning your house, going through a hard time and everything in between. It breaks boundaries, and I think that’s where the appeal ultimately lies.”
Grammy Award winning artist 🥺🙏🏿 pic.twitter.com/gV28Hc10YH
— Black Coffee (@RealBlackCoffee) April 3, 2022
However, South Africans felt Black Coffee should have thanked them too for supporting him during his foundations stages. Blac Coffee made no mention of his fans back home in South Africa or acknowledged them. This did not sit well with his fans back home in South Africa.Watch the Black Coffee Grammy Award Winning Speech below.
Black Coffee took his firstborn son Esona Maphumulo who he introduced as his plus one and reminded everyone that he has five more kids and will be coming back with each one of them to claim more Grammy Award wins.